
There are many different ways to advertise your business from print, television, radio, the internet, etc. Specifically, there are 3 different types of advertising that global-e can assist you with Direct Mail Marketing, Telemarketing, and Email Broadcast services. When choosing a marketing method, you want to take a look at what will be the most cost effective for you and at the same time, will offer you the greatest return on your investment, better known as ROI.
Direct Mail Marketing – Direct Mail Marketing has 4 parts to it; the mailing list, designing of your mailing piece, printing of your mailing piece, and postage of your mailing piece. Global-E specializes in the least expensive yet most important part of the direct mail process, the mailing list and will gladly point you in the right direction for the remainder. In future blog entries, we will discuss “Response Rates,” and “Creating a Targeted Mailing List.” At Global-E we have specialist, Direct Marketing Assistants, who understand market trends in your specific business, we know what works and how to get it to you. Most importantly of all, we do everything we can to make sure that your mailing list is up to date, increasing your overall mail delivery, response rate, and making sure the name on the label is the name at the house. All of our mailing lists going through DPV – Delivery Point Verification, CASS Certification, and have a full zip+4.
Telemarketing – Cold calling targeted prospects and turning them into qualified leads for you to close. Targeting the right prospects is critical to your business. You want the name on your list to match the selects that you have chosen. You want the numbers you are calling to be connected. All of the numbers we send you are DNC compliant one both the state and federal levels at the time we send you the list. Now to make sure that you list is continually fresh, it is important for you to scrub your list against the appropriate Do Not Call Lists. We update all of our records anywhere from weekly to every 90 days depending on what field of information. Currently we have over 250+ selects to chose from to your telemarketing list as targeted as possible to get you the best return on your investment.
Email List and Email Broadcast Services – Emailing can be effective when done in large quantities and often. Think about the email you get in your inbox everyday and how you want to stand out from that. From time to time you do see something that interest you, maybe because there was a unique subject line that made you want to click on the email to see what it is, and from there if you like what you see in the email, you click on the link that brings you to the website. From you website, the person either looks around and leaves, or registers for more information. We designing your email, always ask the opinion of someone who has no idea of what you do and ask them if it would make them respond. Marketing research has shown that a potential client needs to see something on average 5 times before they want to know more information, so when doing your broadcast to your new potential clients, make sure you do it often and well branded. Have links that go to different pages on your site and be able to track which links get the best responses. If you are looking to promote something, a standard email broadcast package is the way to go. If you are looking to generate sales, then purchase a list and broadcast to the same potential clients over and over again. It is important that you stay in compliance with all SPAM regulations. If you don’t know what those regulations, good news, at global-e, we do. Think global-e, “E” for easy.
For more information, please contact us HERE, email one of our Direct Marketing Assistants info@global-eonline.com, or call 877-316-2288 and global-e, will get you and your business on the winning track.